Resume

Skills

Creative Writing, Content Strategy, Project Management, Client Communication, SEO Copywriting, Google Analytics, Social Media Marketing, Graphic Design, Adobe Applications, Analytical, Fast Learner

Work Experience

Content Curator

Shopkick | April 2017 - February 2018

  • Created shoppable in-app lookbooks to highlight new or featured products from partners like Walmart, Amazon, T.J. Maxx, American Eagle, and more

  • Executed the launch of new app features including mobile commerce and e-commerce content functionalities

  • Owned communication with retail partners around the creation of lookbooks

  • Created and maintained an editorial calendar based on seasonal themes, trends, and brand objectives

  • Uploaded content daily using a web-based admin tool

  • Developed app copy to create a better user experience

SEO Content Marketing Specialist

Shutterfly Inc. | June 2016 - March 2017

  • Wrote SEO optimized content for the Tiny Prints and Wedding Paper Divas brands

  • Performed keyword research to identify new content opportunities

  • Doubled Q4 organic traffic and revenue YoY for Tiny Prints by optimizing existing content to improve rankings, traffic, and conversion

  • Launched a new CMS platform for Wedding Paper Divas and created a new editorial calendar for launch

  • Worked closely with agencies to manage creation of new interactive content from concept to launch

  • Coordinated with social media team to amplify and distribute content through social campaigns and posts

  • Collaborated with partner marketing team to create cross-promotional content with other large consumer brands such as Sandals, Benefit Cosmetics, and Zola

  • Managed outreach and relationships with over 50 industry leaders and influencers

  • Executed link building strategies to enhance on-page SEO resulting in 35 high quality links during Q4 peak

Social Media Specialist

Shutterfly Inc. | November 2015 - May 2016

  • Executed day-to-day social media management on Facebook, Twitter, Instagram, and Pinterest for the Tiny Prints brand, including daily posting and responsive messaging

  • Managed and analyzed paid social campaigns across Facebook, Instagram, and Pinterest

  • Increased Q1 social traffic 38% YoY

  • Tested new strategies including A/B tests, multi-product ads, and promoted pins/boards

  • Wrote articles that averaged 1.13% click through rate and $0.43 cost per click as promoted Facebook posts, a 100% increase in QtD click through rate and a 33% decrease in QtD cost per click

  • Coordinated with creative team on ideas and execution of images for social content

  • Supported the PR team in covering events like Tiny Prints’ presence at the Golden Globes

Education

Georgia Institute of Technology

Bachelor of Science in Literature, Media, and Communication, Certificate in Marketing

2015