If you haven’t heard of the most buzzy beauty launch since Glossier, The Ordinary is another direct to consumer brand under the umbrella of Canadian-owned Deciem, an established player in the skincare industry with celebrated lines like Niod and Hylamide. Their latest offering, The Ordinary, has generated quite a stir in the skincare world due to their extremely low prices. With price points averaging below $10, their products are an affordable way to access high-quality skincare. Now you’re probably wondering how they do it. According to a report from The Daily Mail, what makes their products so affordable is the minimal ingredients used in each product. Where normal serums mix multiple oils, acids, etc to create a stand alone serum, The Ordinary creates individual products with no more than two active ingredients. Because of this, the naming conventions can be somewhat confusing if you aren’t familiar with common skincare ingredients, but after a little research you can start mixing and matching the ingredients that work best for your skin. In a way it feels like you’re playing chemist in your own bathroom which is something I love about the brand. I thought I would share my thoughts on a few of the products I’ve tried so far.
Hyaluronic Acid 2% + B5, $6.80
This is the first product I picked up from the line, and I loved it so much I immediately placed another order to try some more of their products. The hyaluronic acid is still hands down my favorite, even though I’m definitely impressed with the range overall. This serum has a thick consistency that I find makes my face feel really plump and hydrated immediately after using it. I’ve gone through the bottle quite quickly (in about two months), but I am using it night and day and with the price I don’t mind. I would definitely recommend this product to anyone with mature or dehydrated skin to help restore the skin’s natural moisture barrier. If you want to read more about why hyaluronic acid is so great for the skin, I mentioned it in my Get the Glow article as part of my skincare routine for glowy skin. I have seen some complaints about how sticky this product is, but I don’t mind at all. I don’t know if I’ll ever go without this again, although I see on the Deciem website that they’re planning to bring out Plant Hyaluronics and Marine Hyaluronics serums, so I may have to give those a try as well.
I personally love to use anything with rose because I find it to be quite calming and hydrating, which is perfect for dry, sensitive skin. I’ve always wanted to try the Pai Rosehip Bioregenerate Oil, but considering this one is a quarter of the cost I decided to go for it first. I can’t compare the two, but I love this one! I noticed that my skin was looking a little flaky and clinging to my makeup, so that night I used the rosehip oil and the next day my skin felt great. I love that this oil is light and sinks into my skin quickly, so much so that I use it in the daytime as well. It is really liquidy so you have to hold the pipette at an angle or it will leak right out, but that doesn’t bother me too much. Even though my skin is dry, I think this is an oil that all skin types could benefit from.
I was intrigued by the Virgin Marula Luxury Facial Oil from Drunk Elephant, but again after finding such an affordable dupe I decided to give The Ordinary’s version a try. I’ve found this oil to be quite heavy, so I only use it at night. I still enjoy this one, but I haven’t loved it as much as the Rose Hip oil. I want to keep testing it out because marula oil is really rich in antioxidants and fatty acids so it’s supposed to be great for dehydrated skin. Will report back!
Ascorbyl Glucoside Solution 12%, $12.90
The Ordinary offers several vitamin C products, but I chose this one because I don’t like the idea of the ones that contain silicone. Because of the anti-aging and brightening effects, Vitamin C is definitely a trend in the skincare world at the moment. Byrdie even reports that Pinterest searches for vitamin C skincare are up 3379%! I like this for reducing redness in my skin and hopefully helping to fade acne scars, but I will have to continue to test it for that. On the first use I was impressed with how fresh and bright my face was the next morning.
Although I haven’t tried it, one of The Ordinary’s most hyped products is their retinol. At this age I’m trying to keep my anti-aging products to a minimum and just stick to sunscreen daily, but I’ve read great things about it. Also, it’s worth noting that right now The Ordinary is an online only retailer in the US with sights on opening some physical retail stores soon. They will also be launching online at Sephora this week on December 20th!